MarketingOS eBook Template System
Time
May - June 2022
Role
Visual Designer
Contributions
Visual System Exploration
Modular Layout Design
Cross-Solution Color Application
Figma/ InDesign Template Production
Deliverable
Scalable eBook templates for four product lines
Overview
I designed a modular eBook template system to support all four ZoomInfo product lines—SalesOS, MarketingOS, OperationsOS, and TalentOS. While SalesOS guided the overall visual direction, this case study showcases the MarketingOS version to add visual diversity to my portfolio and highlight layout flexibility across different brand palettes.
🎯 Goals
Empower teams to build eBooks faster with polished, branded templates
Ensure a consistent visual language across product lines while allowing visual distinction
Support flexible content types, including longform content, stats, quotes, and data visuals
Create color variations tied to each solution’s brand identity
✨ Exploring the Concept:
I started with a bold, dark concept for SalesOS, featuring vibrant gradients and high-contrast typography. Once the structure was validated, I extended the system to other solutions by adapting palettes and accents to fit their respective identities. The MarketingOS version (shown in full) highlights a softer, editorial feel while maintaining consistency in layout, typography, and visual hierarchy.
Final Design:
The final template package includes cover designs, section breaks, visual and text-heavy page layouts, and component styles for quotes, charts, and CTAs. Each solution is visually distinct but systemized, making handoff and team use simple and repeatable. A carousel presents the variations across all four solutions.
SalesOS
TalentOS
OperationsOS
